GB/T 31278-2026 Brand valuation—Apparel, footwear and hat industry English, Anglais, Englisch, Inglés, えいご
This is a draft translation for reference among interesting stakeholders. The finalized translation (passing through draft translation, self-check, revision and verification) will be delivered upon being ordered.
ICS
CCS
National Standard of the People's Republic of China
GB/T 31278-2026
Brand valuation - Apparel, footwear and hat industry
品牌价值评价 纺织服装、鞋、帽业
Issue date: 2026-02-27 Implementation date: 2026-09-01
Issued by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China
the Standardization Administration of the People's Republic of China
Contents
Foreword
1 Scope
2 Normative References
3 Terms and Definitions
4 Evaluation Index System
5 Value Assignment Rules
6 Rules for Forming Brand Value Evaluation Results
Annex A (Normative) Value assignment rules for evaluation indicators for brand enterprises in the textile, garment, shoe and hat manufacturing industry
Annex B (Normative) Value assignment rules for evaluation indicators for brand enterprises in the textile, garment, shoe and hat consumer goods industry
Bibliography
Brand valuation — Textile, garment, shoe and hat industry
1 Scope
This document establishes the evaluation index system and value assignment rules for brand value evaluation in the textile, garment, shoe and hat industry, and describes the method for forming brand value evaluation results.
This document applies to the brand value evaluation of textile, garment, shoe and hat enterprises or enterprise groups (hereinafter collectively referred to as "enterprises"), and also applies to the brand value evaluation of enterprises by industry organisations and third parties. Other enterprises in the textile and accessories sector may refer to this document.
2 Normative references
The contents of the following document constitute essential provisions of this document through normative reference. For dated references, only the edition cited applies. For undated references, the latest edition (including all amendments) applies.
GB/T 29185 Brand — Terms
3 Terms and definitions
For the purposes of this document, the terms and definitions given in GB/T 29185 and the following apply.
3.1 brand strength
The relative competitiveness of a brand as perceived by stakeholders, which can be obtained through non monetary measurement of relevant dimensions and indicators at a specific point in time.
[SOURCE: GB/T 29186.1-2021, 3.5]
3.2 element
A component of brand building, including tangible, quality, innovation, service and intangible.
[SOURCE: GB/T 29186.1-2021, 3.7]
4 Evaluation index system
4.1 General
When conducting a brand evaluation, appropriate relevant indicators shall be selected to calculate the brand strength. The brand strength evaluation index system consists of 5 primary indicators: tangible element (K₁), quality element (K₂), innovation element (K₃), service element (K₄) and intangible element (K₅); 13 secondary indicators; and 28 tertiary indicators.
4.2 Tangible element (K₁)
4.2.1 Market performance
Market performance should include:
—— Level of market scale;
—— Level of market diversification.
4.2.2 Profitability and solvency
Profitability and solvency should include:
—— Profitability;
—— Solvency.
4.2.3 Growth capability
Growth capability should include:
—— Sales growth capability;
—— Asset growth capability.
4.3 Quality element (K₂)
4.3.1 Product quality level
Product quality level should include:
—— Proportion of high quality products;
—— Level of product implementation standards.
4.3.2 Quality management capability
Quality management capability should include:
—— Personnel competence;
—— Participation in standard drafting.
4.3.3 Quality awards
Quality awards should include relevant awards and honours.
4.4 Innovation element (K₃)
4.4.1 Innovation input level
Innovation input level should include:
—— R&D and design input;
—— R&D and design personnel.
4.4.2 Innovation development level
Innovation development level should include:
—— Brand marketing innovation;
—— Digital and intelligent construction.
4.4.3 Innovation effectiveness level
Innovation effectiveness level should include:
—— Effectiveness of new product R&D;
—— Ownership of intellectual property;
—— Relevant awards and honours.
4.5 Service element (K₄)
4.5.1 Service capability
Service capability should include:
Standard
GB/T 31278-2026 Brand valuation—Apparel, footwear and hat industry (English Version)
Standard No.
GB/T 31278-2026
Status
valid
Language
English
File Format
PDF
Word Count
10500 words
Price(USD)
315.0
Implemented on
2026-6-1
Delivery
via email in 1~5 business day
Detail of GB/T 31278-2026
Standard No.
GB/T 31278-2026
English Name
Brand valuation—Apparel, footwear and hat industry
GB/T 31278-2026 Brand valuation—Apparel, footwear and hat industry English, Anglais, Englisch, Inglés, えいご
This is a draft translation for reference among interesting stakeholders. The finalized translation (passing through draft translation, self-check, revision and verification) will be delivered upon being ordered.
ICS
CCS
National Standard of the People's Republic of China
GB/T 31278-2026
Brand valuation - Apparel, footwear and hat industry
品牌价值评价 纺织服装、鞋、帽业
Issue date: 2026-02-27 Implementation date: 2026-09-01
Issued by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China
the Standardization Administration of the People's Republic of China
Contents
Foreword
1 Scope
2 Normative References
3 Terms and Definitions
4 Evaluation Index System
5 Value Assignment Rules
6 Rules for Forming Brand Value Evaluation Results
Annex A (Normative) Value assignment rules for evaluation indicators for brand enterprises in the textile, garment, shoe and hat manufacturing industry
Annex B (Normative) Value assignment rules for evaluation indicators for brand enterprises in the textile, garment, shoe and hat consumer goods industry
Bibliography
Brand valuation — Textile, garment, shoe and hat industry
1 Scope
This document establishes the evaluation index system and value assignment rules for brand value evaluation in the textile, garment, shoe and hat industry, and describes the method for forming brand value evaluation results.
This document applies to the brand value evaluation of textile, garment, shoe and hat enterprises or enterprise groups (hereinafter collectively referred to as "enterprises"), and also applies to the brand value evaluation of enterprises by industry organisations and third parties. Other enterprises in the textile and accessories sector may refer to this document.
2 Normative references
The contents of the following document constitute essential provisions of this document through normative reference. For dated references, only the edition cited applies. For undated references, the latest edition (including all amendments) applies.
GB/T 29185 Brand — Terms
3 Terms and definitions
For the purposes of this document, the terms and definitions given in GB/T 29185 and the following apply.
3.1 brand strength
The relative competitiveness of a brand as perceived by stakeholders, which can be obtained through non monetary measurement of relevant dimensions and indicators at a specific point in time.
[SOURCE: GB/T 29186.1-2021, 3.5]
3.2 element
A component of brand building, including tangible, quality, innovation, service and intangible.
[SOURCE: GB/T 29186.1-2021, 3.7]
4 Evaluation index system
4.1 General
When conducting a brand evaluation, appropriate relevant indicators shall be selected to calculate the brand strength. The brand strength evaluation index system consists of 5 primary indicators: tangible element (K₁), quality element (K₂), innovation element (K₃), service element (K₄) and intangible element (K₅); 13 secondary indicators; and 28 tertiary indicators.
4.2 Tangible element (K₁)
4.2.1 Market performance
Market performance should include:
—— Level of market scale;
—— Level of market diversification.
4.2.2 Profitability and solvency
Profitability and solvency should include:
—— Profitability;
—— Solvency.
4.2.3 Growth capability
Growth capability should include:
—— Sales growth capability;
—— Asset growth capability.
4.3 Quality element (K₂)
4.3.1 Product quality level
Product quality level should include:
—— Proportion of high quality products;
—— Level of product implementation standards.
4.3.2 Quality management capability
Quality management capability should include:
—— Personnel competence;
—— Participation in standard drafting.
4.3.3 Quality awards
Quality awards should include relevant awards and honours.
4.4 Innovation element (K₃)
4.4.1 Innovation input level
Innovation input level should include:
—— R&D and design input;
—— R&D and design personnel.
4.4.2 Innovation development level
Innovation development level should include:
—— Brand marketing innovation;
—— Digital and intelligent construction.
4.4.3 Innovation effectiveness level
Innovation effectiveness level should include:
—— Effectiveness of new product R&D;
—— Ownership of intellectual property;
—— Relevant awards and honours.
4.5 Service element (K₄)
4.5.1 Service capability
Service capability should include:
