Standard No.:	GB/T 46970-2025
English Name:	E-commerce products—General rules for consumer experience evaluation
Chinese Name:	电子商务产品 消费者体验评价通用规则
Chinese Classification:	A10    Commerce, Trade and Contract
Professional Classification:	GB    National Standard
ICS Classification:	03.080.01 03.080.01    Services in general 03.080.01
Source Content Issued by:	SAMR;SAC
Issued on:	2025-12-31
Implemented on:	2026-4-1
Status:	to be valid
Target Language:	English
File Format:	PDF
Word Count:	7500 words
Translation Price(USD):	225.0
Delivery:	via email in 1~3 business day

本文件确立了对于电子商务平台销售的产品进行消费者体验评价的评价指标、评价流程，给出了评价内容以及保障和能力支持。
本文件适用于各类电子商务平台经营者对其销售产品的体验评价活动，也适用于第三方机构对电子商务平台销售的产品的体验评价活动。
本文件不适用于二手产品、虚拟产品和服务产品的评价。